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We’ve created the “7-4-7” formula (yes, a pun on the Boeing 747) to help you offset the carbon footprint of your travel. The formula, which breaks your carbon offset into three categories, is effective and approachable, increasing the likelihood of adoption, which might be the essential action needed today. The first two categories are based on the “durability” of the solution as defined by Microsoft’s Corporate Sustainability Group, which, simply put, is how long we can expect the solution to remain a solution. A great example is the durability of tree planting; what happens when planted trees burn in a forest fire or naturally die and begin to decompose (both of which will emit carbon back into the atmosphere)? The final category focuses on awareness and education, vital components in solving this little conundrum we’ve gotten ourselves into.